Clearly, location data is invaluable as it gives marketers insights around consumers’ real-world behavior from an eagle eye perspective. But, to zoom in, advertisers have to tap into household, purchase, demographic and app usage data to create holistic mobile audience segments. This requires both accurate data sources and innovative platforms to orchestrate data and to run more effective campaigns.
Back in April 2016, adsquare started Audiences In Motion as an initiative that gives mobile programmatic pros a platform to meet and network, share ideas, spread their knowledge and get actionable insights from likeminded industry pros. Starting from Düsseldorf, London and Paris, Audiences In Motion grew to become a great community of partners and friends with astonishing knowledge in the field.
Learn more about Audiences In Motion at https://audiencesinmotion.com