Clearly, location data is invaluable as it gives marketers insights around consumers’ real-world behavior from an eagle eye perspective. But, to zoom in, advertisers have to tap into household, purchase, demographic and app usage data to create holistic mobile audience segments. This requires both accurate data sources and innovative platforms to orchestrate data and to run more effective campaigns.
Back in April 2016, adsquare started Audiences In Motion as an initiative that gives mobile programmatic pros a platform to meet and network, share ideas, spread their knowledge and get actionable insights from likeminded industry pros. Starting from Düsseldorf, London and Paris, Audiences In Motion grew to become a great community of partners and friends with astonishing knowledge in the field.
Learn more about Audiences In Motion at https://audiencesinmotion.com
adsquare is the neutral mobile data exchange, bringing together advertisers and data providers in a fair, secure and privacy-friendly way. The platform has been built mobile-first, operates in real-time and enables advertisers to leverage data for panoramic audience targeting and precise moment marketing. Programmatic buyers can take control via the self-service Audience Management Platform which gives them full transparency in buying data, creating audiences and activating them for their DSP of choice. www.adsquare.com
